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march, 2019

28mar11:00 am1:00 pmDonor Management Webcast

Event Details

When: Thursday, March 28th 11:00AM PST/1:00PM CST

IBM’s AI and predictive analytics solutions are transforming the way institutions of higher learning are engaging with their donor communities. Please join this webcast as we present how schools like Michigan State University have intelligently prioritized their donor outreach to attract valuable donors, increase donor contribution, and strengthen their relationship with the community.

On this webcast we will discuss how you can:

  • Anticipate donor and constituent needs and behaviors – and predict their responses to fundraising efforts, programs and services
  • Analyze historical data and zero-in on the metrics that drive your school’s most effective fundraising efforts
  • Steer potential donors towards opportunities they are more likely to support – raising the probability of donation as high as 85 percent in some cases
  • Leverage social media data and alumni connections to find new sources of fundraising by analyzing free-form comments, hashtags, shares and “likes”



(Thursday) 11:00 am - 1:00 pm


Aviana Global