Despite all the major changes in marketing, one element remains the same: Marketers must gather leads before they can really promote to potential customers.
One of the more exciting fields in the energy sector is wind power.
The petroleum industry is an incredibly lucrative business, with profits exceeding the billions.
Parts of the music industry are increasingly using predictive and prescriptive data analytics to study listening habits and make suggestions to fans based on their prior consumption.
As we have spoken about in the past, data analytics has a major impact on marketing through the use of automation tools.
Financial service businesses are using big data to change the way money is transferred and collected.
Understanding the value of a daily financial operating report can make a tremendous difference for a business in terms of efficiency and ability to reach potential customers.
With predictive analytics, companies will have a great capacity to make their workforce a strategic asset.
Customer rewards program provide great value to both businesses and their customers.