IRIS: Maximize revenue potential from existing customers
How do you extract maximum revenue from your existing customers with the limited resources you have?
Identify customers with the highest propensity to buy
Recommend the product mix with the highest probability of sale
Minimize the cost of sales
What is IRIS?
Iris is an AI-based tool that helps maximize revenue potential from your existing clients
"It is all about understanding your customers--what they buy, how they buy. Harnessing the power of machine learning and artificial intelligence to get deeper insights to customer behavior is what IRIS is all about. It is invaluable”
”Robert ZacksSenior Data Scientist - Aviana Global
The modeling approach is designed to enable the best results for the business objective. We use the advanced segmentation before we apply recommender systems to predict the right products relevant for the right customer, at the right time.
Segmented Purchase Recommendation Engine allows you to identify buying patterns and types of transactions that will give you high margin profits.
Gross Sales by Segment
Financial Implication of Purchases (Gross Margin)
AI for Customer Segmentation
Effective customer segmentation is one of the best ways retailers can stand out from the competition, maintain a strong level of engagement and grow their market share.