Business success highly depends on predicting customer behaviors and patterns to figure out what they want, before they want it.
With over 850 live broadcast stations in 160 markets, iHeartMedia partnered with Aviana to optimize music programming operations using AI-based technologies. Aviana models predict song popularity and build recommended playlists tailored to specific genres, markets, and song mixes.
The result is an optimized, station-specific music programming model that reduces overhead and increases ratings.