Business Intelligence

As we have spoken about in the past, data analytics has a major impact on marketing through the use of automation tools.

Financial service businesses are using big data to change the way money is transferred and collected.

Customer rewards program provide great value to both businesses and their customers.

Marketing automation has addressed many of the issues that marketers encounter over the course of promotional campaigns.

Auto manufacturers have always used data to influence how cars are built and marketed.

A company invested in analytics and improving its performance should also spend resources on employee training in the field.