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Business Intelligence

Avijit Datta
Avijit DattaIn Business Intelligence

How intent data affects marketing analytics

Marketers can influence buying decisions through intent data.

As we have spoken about in the past, data analytics has a major impact on marketing through the use of automation tools.

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Avijit Datta
Avijit DattaIn Business Intelligence

Banks Can See Growth From Customer Data

Big data can have a major impact on how banks attract and retain customers.

Financial service businesses are using big data to change the way money is transferred and collected.

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Avijit Datta
Avijit DattaIn Business Intelligence

Launching a Data-Drive Rewards Programs an Advantage for All

Improving brand loyalty through data has advantages for customers and businesses.

Customer rewards program provide great value to both businesses and their customers.

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Avijit Datta
Avijit DattaIn Business Intelligence

Data Drives Marketing Automation

Data can help deliver the potential of marketing automation.

Marketing automation has addressed many of the issues that marketers encounter over the course of promotional campaigns.

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Avijit Datta
Avijit DattaIn Business Intelligence

Integration in the Auto Industry

Many modern cars are collecting data and integrating that information to create new insights for drivers.

Auto manufacturers have always used data to influence how cars are built and marketed.

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Avijit Datta
Avijit DattaIn Business Intelligence

Training Staff to Understand Analytics

Training workers on the value of data can lead to great results for a company.

A company invested in analytics and improving its performance should also spend resources on employee training in the field.

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  • Solutions
    • Machine Learning & Predictive Analytics
    • Instant Anomaly Detection
    • Sentiment Insights & Text Analytics
    • Advanced Data Management
    • Intelligent Data Preparation (IDP)
    • Delivery Models
  • About
  • Success Stories
  • Insights
    • Blogs
    • White Papers
  • Events
  • Careers
  • Schedule a Meeting
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