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Gartner Magic Quadrants are out. As you can see, IBM didn’t get the best showing on BI, but killed it in Data Science.
In the evolution of Analytics the journey goes from descriptive (what happened), predictive (what’s likely to happen), to prescriptive (what are the best possible actions to take). BI is old tech, lots of established, competent players- hard to go wrong (except to mistake visualization for BI). Predictive has several options and debates about which ones (read here). Where IBM is killing it is in prescriptive – Cognitive with Watson and Decision Optimization with CPLEX.
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