MONITOR EFFICIENCY, GROWTH & RISK

A self-learning, anomaly detection platform that provides proactive, actionable insights to ensure financial benefit to you.
Risk. Efficiency. Growth.

HOW NEMESIS WORKS

NEMESIS uses advanced technology to monitor deviations from standard operating procedures and provides an early warning for proactive, corrective action to enhance the performance of your business.

It is a self-learning platform powered by machine learning technologies that continuously upgrades the search and detection criteria on an ongoing basis.

NEMESIS PROCESS

Nemesis uses an automated workflow to analyze and organize your data. Nemesis does the work for you, so you don’t have to.

NEMESIS CAN HELP YOU WITH:

IMPROVING EFFICIENCY

Improve processes in quality control, inventory control and supply chain. Enhance effectiveness by constant monitoring and exceptional reporting

ACCELERATING GROWTH

Super charge your growth plans with insights into Marketing Promotions, Changing buying patterns etc. All of it quicker and more accurately

MINIMIZING RISK

Eliminate fraud waste and abuse by highlighting suspicious transactions for further scrutiny. Lets you focus on what is more important

CREATE THEIR OWN MODELS INDEPENDENTLY

It reduces the load on your data science team.

NEMESIS allows you to combine subject matter expertise with Artificial Intelligence to give your data a powerful voice!

NEMESIS GENERATES ALERTS WITH ACTIONABLE INSIGHTS

There is a lot of data noise. NEMSIS helps you eliminate the noise and provide alerts that need your attention most.

It invokes a work-flow process that allows the analyst to drill down and investigate the alert.

FEATURED RESOURCES

Why Anomaly Detection is Important?

Anomaly detection is the process of finding patterns in data that don’t conform to a model of normal behavior. Unless you’re a data scientist or practitioner familiar with tools that offer algorithms for pattern recognition, the principles behind anomaly detection may seem obscure and unap ...

A Brief Guide to Explainable Artificial...

Every day the concept of artificial intelligence (AI) is greatly changing and expanding. With new forms of technology, machine learning and artificial intelligence continues to grow and expand throughout the work force. But how will people comprehend the outcomes of artificial intelligence? Ho ...

How Artificial Intelligence Can Help Internal...

If you work in a company or an organization that wants to improve the effectiveness of risk management and governance processes or just wants to improve the company overall, then you are probably familiar with internal auditing. Internal auditing is a consulting activity which is conducted ind ...

The case for continuous monitoring of...

What does continuous monitoring of financial transactions mean? In short, Continuous Monitoring (CM) of financial transactions is a reporting system that continuously monitors financial transactions and provides timely and relevant (actionable) information for an executive to review and make n ...

Using AI to control employee expense...

Reimbursable employee expenses are a significant cost for most businesses, and unfortunately they are often a source of fraud by unscrupulous employees. To combat this, businesses typically rely on auditing employee expense reports manually. As this is a tedious and very labor intensive proces ...

Cornonavirus: Safety Tips For You &...

“COVID-19!” the mere mention of the word sends an ominous shiver down our spines! Such has been the phenomenal negative buzz associated with the rise and spread of the Novel Coronavirus, from Wuhan China to what appears to be every nook and corner of the world!  However, as the US Surgeon ...

Anomaly Detection – A Machine Learning...

With the rapid growth of the internet and the IoT and the resultant digital transformation of the world we live in, there is an explosion of data that is being generated, collected and stored.  There is data available for “normal” transactions, as well as for the fraudulent of interest to ...

Why Healthcare Industry needs to be...

Mobile phones, smart watches, wearable health gears… there is avalanche of information and data about people’s health and activities today that can be leveraged. The data can be used to have more a clear idea of a person’s health and fitness needs. Hospitals and healthcare providers have ...

Leveraging Digital Technology to Unearth FinTech...

The volume of online transactions is growing exponentially — driven by the digitalization, sheer increase in the volume of online transactions themselves, larger scale of operations and new Financial Technologies (FinTech for short). Simultaneously with digitalization, there is a new que ...

TOP 5 FRAUD CASES OF 2019:...

As we inched closer to the end of the decade in 2019, it turned out be a year where financial fraudsters got really smart and sophisticated.  However, the fraud detection and prevention teams deployed by the corporate world and government agencies still managed to catch some of the most scand ...

Supercharging your Financial Control & Fraud...

Effective fraud detection and financial control initiatives leverage advanced analytics and machine learning techniques to derive valuable and actionable information for managers. The reliability of the results produced by these data intensive techniques is DIRECTLY dependent on the quality an ...

Huge Payoff is Possible by Identifying...

The volume and dollar value of fraudulent transactions has mushroomed in recent years due to the phenomenal growth of electronic transactions that span every industry segment, coupled with the relative anonymity that online commerce offers to crooks of all shades. In the era of extreme automat ...

Savvy CFOs are using Machine Learning...

With the burgeoning growth of electronic financial transactions and their relative anonymity, sophisticated fraud schemes have exploded in the last 5 years, as reported by the FBI and leading publications such as the Wall Street Journal, Forbes and the New York Times.  As reported by CNBC, ov ...

Understanding Healthcare Claims & Fraud: An...

Healthcare claims are inviting and alluring target for fraudsters due to their huge monetary value. In 2017 alone, HHS and DoJ recovered around 2.5 Billion Dollars in claims fraud. And that is just one year. The challenges facing health care payers are manifold as they try to tackle the rampan ...

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING HELP...

Fraud has been causing rising challenges for businesses. Over 72% of businesses cite fraud as a growing concern, and about 63% of businesses report same or higher levels of fraudulent loses over the past 12 months according to a report by Experian Global.  The challenge is not just about prev ...

Porsche Westlake’s Services Director, Sam Abregel,...

10 categories of warranty fraud to watch out for. Sam says, all the warranty repairs are normally categorized into about 10 different categories. The final price charged varies between de ...

5 Steps for Better Data Preparation

The task of cleansing, shaping and bending data for analytics or other business purposes is known as DATA PREPARATION. Data preparation is an inseparable component of many systems and applications managed by IT. Tasks such as data warehousing and business intelligence are the more formal work ...

Tired & Stressed – The Effect...

Parenting is a roller-coaster ride of guilt and pride, especially if both you and your spouse are working. There has been a sharp increase in the number of families where both the parents are working than the previous decade, and unfortunately, it might be somehow permanently scarring your lit ...

AI is transforming “hidden” food trends...

Companies like Conagra are using AI-based platforms to launch new products quickly to capitalize on changing consumer trends Food and flavors have long been imperative to human civilization, and as consumers are becoming savvier with their food choices and home cooking, insights gained by usin ...

Reduce Loan Delinquencies by Leveraging Machine...

After the financial meltdown of the last decade, many lenders have found themselves in a tough situation where they just cannot use the conventional underwriting guidelines to identify enough “good borrowers” to whom they can lend money. For example, subprime auto lender Prestige Financial ...

Automotive OEM Warranty Expense Trends

by Ananta Mukerji The makers of cars, trucks and other vehicles account for between 40% and 45% of the warranty expenses of all US-based manufacturers. Fraudulent warranty claims therefore represent a significant exposure for Automotive OEMs, and it is important to understand these expenditure ...

How artificial intelligence (AI) can help...

by Ananta Mukerji Customized and personalized service is a very crucial differentiator in retail markets, and it has become a key issue in developing customer relationships. Marketing gurus all agree that marketing dollars are best spent in initiatives that are targeted at specific customer co ...

Predictive analytics can help retailers recognize when it's time for a sale.

Predicting demand is paramount to modern...

Being the cost-efficient option is no longer a draw in retail, it’s the standard. The Global Marketing Alliance suggested that modern competition from multiple real-world and online stores allows consumers to find the lowest offer every time they want to make a purchase. This trend has forced retailers to find ne ...

The significant impact of Machine Learning...

by Ananta Mukerji The opportunity for Machine Learning in detecting warranty claims fraud. Machine learning (ML) is a branch of artificial intelligence that looks at patterns of data and draws conclusions. Once it gets good at drawing correct conclusions, it applies itself to new data sets to ...

Predictive analytics can transform the way a retail business operates.

Making the most of predictive analytics...

by Donna Sanchez Like many other industries, the retail world has undergone a number of major changes thanks to the rise of big data and predictive analytics. With improved access to both data and the powerful insights that follow, merchants can improve, enhance and expand operations in ways ...

Technology and philosophy behind Nemesis

by Robert Zachs The technology and rationale behind Nemesis Decades of experience fighting fraud across multiple domains, have led Aviana to conceive and develop Nemesis, a sophisticated framework based on the principles introduced here. Nemesis provides flexible data layers to process your tr ...

Identifying fraud schemes rather than only...

by Daniele Micci-Barreca Detecting Fraud Schemes A Fraud Scheme Scenario A large online retailer notices an uptick in orders for high-end products from newly established accounts. Management is thrilled although nobody seems to have an explanation for the improved performance in this niche seg ...

Challenges in identifying warranty fraud

by David Sachs The challenges of identifying warranty claim fraud – finding a needle in a haystack? If you want it to be that way. Finding warranty claims fraud is as much about us wanting to do something about it as it is about finding the proverbial needle. Not to mention the fact, tha ...

Effective customer segmentation gives retailers an edge.

Growing retailers realize effective customer segmentation...

by David Sachs Effective customer segmentation is one of the best ways retailers can stand out from the competition, maintain a strong level of engagement and grow their market share. By using business intelligence software, a business doesn’t just tap into the many dimensions of data ...

Retailers can reach customers in the moment with the power of predictive analytics.

Deriving a better customer experience with...

by Shay Pal Predictive analytics give retailers an edge that’s hard to replicate using other technology and solutions: In the right context, the insights generated by predictive analytics can influence customer behavior in real time. For retailers interacting with online shoppers, that m ...

Retaining Millennials in the Workplace in...

We often hear of the different mindset of the millennial generation – born between 1980 and 1996 –  in terms of ideals and perspective.  The millennials are often seen as more idealistic and more motivated by purpose than a paycheck.  This can be a challenge for a CHRO whose job it is to retain a millenni ...

Employee Engagement for Millennials as a...

“Millennials don’t want annual review – they want ongoing conversation,” says Gallup.  What these younger generations want is engagement.  They want ongoing engagement to feel heard, commit to a shared vision and communicate back to the organization on a regular basis.  They crave consistent ...

Building a team of “Citizen Data...

Building a team of “Citizen Data Scientists” – a practical experience view Unless you are allergic to every new hype word coming out of Gartner and other high profile research firms, you have probably heard the term “Citizen Data Scientist” a few times over the past 12 months. It is attributed to Gartner’s ...

The Value of Big Data for...

With the ability to lower costs and generate life-changing insights, big data offers a tremendous amount of value to local governments. As information is collected, municipalities of any size can make data-backed decisions that reduce crime, lower traffic congestion and improve the environment, among other upgrades. ...

Public transit agencies stand to gain from predictive analytics.

How will predictive analytics help public...

Many parts of the public sector require advanced technology to make sound decisions outside the context of the political arena. This is never more important than in the field of public transportation. Whether it's bus service, commuter rail, subway or light rail, transit agencies have a keen interest in ensuring p ...

Casinos Bet Large with Big Data

In order to stay solvent and competitive with other forms of entertainment, the gaming industry must maintain a constant balancing act. Casinos and their resorts have to take the fluctuations of the economy into account all while following local ordinances. New markets also open up as more states legalize gambling, cr ...

What Analytics Teaches Movie Studios About...

Making blockbuster films in Hollywood is always a major risk. The average budget, which includes marketing and production, can balloon to the hundreds of millions of dollars, especially if it's a film set for release in the critical summer months. A flop can lead to significant losses and write-offs. Consider ...

Creating a roadmap can help a company better understand its data.

Why You Need a Data Roadmap

Strong improvisational skills are helpful in certain aspects of life, but in the world of analytics, flying by the seat of your pants is not advised. Creating a roadmap for how your company wants to acquire, study and implement data is necessary. Leveraging information into substantial change is a great benefit for a b ...

Consumer packaged goods companies can improve operations through predictive analytics.

CPG companies prosper with the right...

The world of consumer packaged goods is a large and diverse one, with giant international companies and smaller but still competitive businesses offering a variety of product types and price points. The effectiveness and efficiency of everything from product development to distribution, marketing and customer engagemen ...

Manufacturers can gain greater insight through big data and predictive analytics.

Better manufacturing outcomes through big data

Manufacturing as a whole includes a number of conditions that make the use of big data and predictive analytics especially effective. From the many controlled, internal processes involved in sourcing raw material and producing finished products, to the management of some or all elements of the supply chain, the manufac ...

Predictive analytics can give healthcare providers a meaningful edge in patient care.

Predictive analytics and the future of...

Medicine has a long history of changing and improving significantly as time goes on. While the current state of medicine is already a powerful one that helps a variety of patients dealing with many different conditions, that’s not to say there isn’t room for further development. Just as discoveries like san ...

elite analytics aquisition

Aviana Global Technologies, Inc. announces the...

BREA, California., June 7, 2017 – Aviana Global Technologies, Inc., announces the acquisition of Elite Analytics, the Texas based data sciences and predictive analytics specialists. This acquisition is a significant step towards achieving Aviana’s objective of becoming a premier business solutions company that ...

Many supply chain management concerns can be improved with the right application of predictive analytics.

Improving supply chain visibility with predictive...

For all manufacturers, the supply chain is at the heart of operations. Whether providing raw materials and components for use in making wares or ensuring finished products are efficiently distributed, the supply chain drives the short- and long-term success throughout the industry. Gaining a stronger handle on the man ...

CPG manufacturers can gain a lot from an improved approach to forecasting.

Making the consumer packaged goods market...

Consumer packaged goods represent an established market sector, one that captures the attention of a sizeable majority of the general public and will continue to for some time to come. With a strong foundation and brands that have a high level of recognition among shoppers, the CPG market is an indelible part of the s ...

The hospitality industry can gain a lot from predictive analytics.

How the hospitality industry benefits from...

Addressing the needs of each and every customer is a top priority for high-performing businesses in the hospitality industry. While the basic desire of most hotel guests is the same – to have a place to sleep and store their belongings – there are uncountable variations that exist beyond this foundational ...

Watson's processing power is impressive to say the least.

Learning about IBM’s Watson and in-person...

IBM's Watson supercomputer system has attracted plenty of attention since it made its first public appearances. Watson, famed for its ability to understand questions posed to it in natural, conversational language – as opposed to computer code or other highly regimented forms of communication – gained ...

retailers can improve customer engagement and operations through predictive analytics.

Predictive analytics makes retailers’ operations leaner,...

Predictive analytics isn't a concept limited to any one industry or market. However, the benefits it provides to the retail world are especially notable. Customer engagement and efficient, effective analysis of shopper data are both cornerstones of successful operations, and predictive analytics can offer benefits ...

Using predictive analytics and big data to improve patient outcomes is already a reality.

Will the future of big data...

Medicine is both a universal concern and a big business across the world. The unique, ubiquitous nature of medical care – something everyone needs at points in their lives – means it can derive some major benefits from effective and novel applications of big data and predictive analytics. With business int ...

Improving risk awareness and assessment is a major consideration for the financial services industry.

Improving risk assessment for financial services...

Risks and opportunities are integral elements of operation for financial services companies. The ability to accurately predict, understand and analyze risk factors and potential opportunities gives companies in this industry an advantage over the competition and the base on which long-lasting client relationships ...

Cognitive analytics are an exciting prospect for the financial services industry.

The growth and development of analytics...

Since its introduction to the business world, the advantages of predictive analytics have been clear. Not only do such systems, like the IBM Cognos suite of products, aid immensely in developing understanding of past and current situations, they also provide a data-based look at potential future scenarios. With this s ...

Big data gives financial services companies a leg up on the competition.

Big data boosts customer understanding for...

The financial services world is diverse and complicated, with businesses carving out areas of expertise among a wide range of options. Companies that have a strong grasp on the data behind market conditions, trends and their own decision-making have a major advantage over their competitors. One of the most reward ...

Better healthcare outcomes are possible through predictive analytics.

Getting a handle on healthcare’s future...

Predictive analytics mean a lot of good news for patients when healthcare facilities implement and successfully use solutions involving these forecasting and modeling techniques.[This is structured weird. Maybe it would make more sense to say "With predictive analytics, so and so happens for patients."] With ...

Manufacturers are in the midst of another industrial revolution.

Predictive analytics helps manufacturers in the...

Manufacturing is an enduring and critical element of the larger economy, one that has remained so effective through its ability to change and adapt. Taking advantage of business trends that catch on and prove their worth, as well as researching and developing new, better processes for production and distribution, have ...

Consumer packaged goods companies are adopting the many benefits of predictive analytics.

Widespread acceptance of big data, predictive...

Consumer packaged goods are a staple of the overall market, filling a number of roles in terms of convenience of use, easy access for purchase, shelf stability and many other consumer desires. The ubiquity of CPGs doesn't make the companies that produce or sell them immune to the pressure of change. The preference ...

MD Anderson Benches IBM Watson In...

Re: This article:http://www.forbes.com/sites/matthewherper/2017/02/19/md-anderson-benches-ibm-watson-in-setback-for-artificial-intelligence-in-medicine/#695216f33776 So I’ve had *several* people sending me this article, I am aware, and I know a few players involved and was holding off to comment until I met with ...

Gartner Magic Quadrants Are Out

Gartner Magic Quadrants are out. As you can see, IBM didn’t get the best showing on BI, but killed it in Data Science. In the evolution of Analytics the journey goes from descriptive (what happened), predictive (what’s likely to happen), to prescriptive (what are the best possible actions to take). BI is ol ...

Big $$ to be gained by...

The Business Intelligence and Analytics journey begins in descriptive analytics. This is a well established discipline with many, many, competent players at every price point. They have the ability automate and streamline disseminating information about what happened. Then the human brain power and domain knowledge is ...

Big data offers a host of benefits when utilized correctly.

The value of accurate, complete and...

Big data is no longer a new and untested concept in the business world. Now, these especially large datasets a recognized and respected tool for businesses in a wide variety of industries. It's not enough to simply collect and store important information, however. Businesses that want to realize the benefits ...

Very Pretty, Very Wrong Data –...

I’m a strong proponent of data visualization. To truly convey the state of affairs, seeing *is* believing. If you’re familiar with Anscombe’s quartet it drives this point home; it’s an example that comprises four data sets that have nearly identical descriptive statistics, yet appear very differ ...

Healthcare providers have a lot to gain from predictive analytics.

How big data helps healthcare providers...

The Affordable Care Act brought plenty of changes to the healthcare industry. Millions more Americans obtained insurance over a relatively short period of time, breaking down some barriers that previously limited access. This meant changes in staffing needs and labor allocations for healthcare providers, but that' ...

Healthcare providers can enhance their own skills with predictive analytics.

What predictive analytics can do for...

Predictive analytics has a major role to play in the continuing development of the healthcare industry. There are many different business-oriented and operational considerations that predictive analytics can improve, from helping healthcare providers find more efficient workflows to drilling down into the specifics fo ...

Retailers need effective omnichannel strategies to remain competitive, and predictive analytics can help.

Creating a successful omnichannel retail strategy...

Omnichannel is a familiar term in the world of retailers, whether they're primarily based online or in brick-and-mortar stores. The appeal of an omnichannel strategy – one that includes bridges between different sales channels, offers a smooth experience when using any or all of them and promo ...

Manufacturers have to do more than just collect big data.

Manufacturers harness the power of big...

Manufacturing is an especially complicated process, with a multitude of data streams flowing out of nearly every step in the workflow. From designing new products and refining old ones to the supply chain information that comes along with distribution, manufacturers are frequently data rich. However, an abundance of i ...

Financial services providers can boost engagement with clients through predictive analytics.

Using predictive analytics to improve client...

One of the most powerful resources currently available to financial services providers is the large amount of data collected about clients. From their demographic information to financial history and past decisions made while working with your firm specifically, the information associated with individual cus ...

Manufacturers can improve maintenance efforts with predictive analytics.

Improving manufacturing maintenance and overall performance...

Manufacturing is a pillar of the worldwide economy. It's occupied such a position since the first industrial revolution, growing, developing and changing with advances in management, process and technology. Manufacturing's presence as one of the oldest components of the modern business world means it's hig ...

Consumer packaged goods manufacturers can tap into customer preferences with predictive analytics.

Predictive analytics helps CPG companies better...

The consumer packaged goods market is an especially competitive one. The global nature of the market and the presence of so many major players mean it's vital to regularly seek out new opportunities and avenues for improving everything from product development and manufacturing to supply chain and customer en ...

Manufacturers can reduce downtime and improve production efficiency with predictive analytics.

Improving manufacturing machine and system lifecycles...

Manufacturers still fulfill the same roles they did during the industrial revolution, but the processes, systems and tools used to reach that end goal consistently and drastically change. From the development of efficient electrical power to the continuing digitization of workflows, there are always improvements for m ...

Manufacturers with seasonal production needs can realize more efficient production with predictive analytics.

Manufacturers gain invaluable insight for seasonal...

Seasonal products are a major component of many manufacturers' output. While the concept may bring Halloween costumes and Christmas decorations to mind, there are many products that are only produced or sold during certain times of the year and have nothing to do with holidays. For large manufacturers that op ...

Consumer packaged goods manufacturers can draw plenty of useful data from a variety of new sources.

Big data, analytics drive improvements across...

With so many elements of the consumer packaged goods field deeply tied to the quickly changing preferences of consumers, it's no surprise big data and predictive analytics can provide major advantages to the industry. Working with the right partner to select the most effective IBM software and implement it in an e ...

Developing better, future-focused understanding of clients is a major element of success for financial service providers.

Predictive analytics guides financial service providers...

In every market, connecting with customers, creating positive engagement and retaining them in the long term are critical considerations. For highly regulated industries like financial services, it can be significantly more difficult to address these concerns. Myriad rules and legislation can make it difficult to offe ...

The hospitality industry can benefit greatly from using predictive analytics.

Predictive analytics creates new frontiers for...

Efficiency is a universal concern for businesses, although the opportunities to streamline operations and make processes more effective vary greatly from industry to industry. For the hospitality sector, there are plenty of areas where predictive analytics and business intelligence software are driving new workfl ...

Big data facilitates essential insights and analysis for the financial services industry.

Big data gives financial service providers...

Big data is in a unique position in the business world. The use of many dimensions of information for analysis and subsequent action isn't just a pure advantage anymore. It's moving toward a mix of a benefit and a requirement as more companies utilize it. The question is less frequently whether or not a b ...

Predictive analytics help healthcare providers work together more effectively.

Healthcare providers realize improvements in outcomes...

[icegram campaigns=”2164″] Predictive analytics provide major benefits to healthcare providers, helping staff more effectively treat patients and reduce the labor and resources needed to resolve each patient's problems. The benefits of analytics are many, but the idea of more efficient care is especiall ...

Cognitive analytics offers many industries a host of attractive advantages.

The profound business impacts of cognitive...

[icegram campaigns=”2164″] Many businesses are already experiencing the advantages of big data and predictive analytics, two major and positive changes to the way organizations optimize current and future operations and gain valuable insight. The next step in the continuing growth of analytics is cognitive ...

Healthcare providers can use big data to contend with the changes presented by value-based care.

The power of big data in...

Value-based care is a growing part of the healthcare world that isn’t going away any time soon. If anything, this concept for insurers paying providers based on the quantity of services rendered will become even more common. For that reason, it’s vital that healthcare facilities have the capability to calcu ...

Retailers looking to implement omnichannel strategy need to consider the power of predictive analytics.

Tackling omnichannel retail concerns with predictive...

For all but the smallest and most remote retailers, omnichannel commerce is a major concern that will only grow in popularity as time goes on. While many businesses have adapted at one level or another to the idea of multichannel commerce – and there’s some argument as to the real difference in meaning bet ...

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Big data helps the hospitality industry see the connections between seemingly disparate pieces of information.

Hospitality industry gains especially useful insights...

The hospitality industry, from hotels to cruise line operators and theme parks, can gain significantly deeper insight into their customers through the right applications of big data and hospitality management system software. Perhaps even more so than in other service industries, companies in the hospitality field see ...

Predictive analytics can show where help is most needed.

Adding data intelligence to homeless projects...

Wanting to make the world a better place is a noble goal, but it's also a bit abstract. Successful nonprofits pair their desire to do good with intelligent decisions to ensure resources and projects actually contribute to positive change. It's not enough to just give a helping hand to those in need. Unfortunat ...

Data form employee activities can help managers observe behavior.

Data transparency: Employees want to know...

While businesses try as hard as they can to anticipate the actions of the market, the success of investments and the efficiency of daily practices, there's one factor that is always difficult to anticipate: people. No matter how well-devised a business plan is, it will never get off the ground if employees don' ...

Creating long-lasting relationships with customers is one area where big data can help businesses improve.

Beyond purchasing predictions: big data as...

[icegram campaigns=”2164″] One of the biggest advantages of big data is the ability of the businesses using it to better understand the purchasing habits, preferences and quirks of customers. Everything from marketing efforts to the supply chain can become more streamlined and effective thanks to a better, ...

Hospitals that use predictive analytics gain a broader understanding of potential issues before they happen.

Hospitals provide better patient outcomes with...

While predictive analytics offers many substantial benefits to many different industries, there's no area where the outcomes business intelligence software improve matter more on a life-or-death level than in the healthcare field. Hospitals that take advantage of a healthcare management system can move toward more ...

Retailers can more accurately contend with shelving, stocking and shipping concerns through predictive analytics.

Predictive analytics provides value to retailers...

One of the must enduring and universal concerns for retail businesses is effective stocking and shelving. No matter the types of merchandise sold, the company's brand or the market segments targeted, maintaining the right number of products on shelves facing customers, in the stock room and in transit to retail lo ...

Manufacturers can achieve a greater degree of up time for its machines with predictive analytics.

Predictive analytics means positive changes for...

The constant search for more efficient methods of operation is a common one in the manufacturing industry. As technology grows and advances, there are new dimensions to consider in terms of seeking out areas of improvement. One realm where many manufacturing businesses may stand to realize some improvements is in term ...

CPG manufacturers can build more meaningful customer connections when they correctly use big data.

From big data comes meaning: CPGs...

Consumer packaged goods manufacturers can draw on the effective use of big data to realize new advantages and continue improving in an especially competitive marketplace. Access to many dimensions of data, from operational information to indicators of consumer preferences and past purchasing history, is the foundation ...

Information systems can help retailers recognize demand for school supplies.

Retailers use data to predict back-to-school...

There will be students who need clothes and supplies when they head back to school in 2016. The questions retailers must answer are how many and where will they go to shop. This allows stores to prepare inventories and market to audiences most likely to be swayed by promotional content. Business intelligence software ...

Healthcare may borrow some important predictive analytics considerations from pro sports teams.

Healthcare’s similarity to pro sports: Both...

Baseball, football and other major league sports in the U.S. and around the world have all seen some degree of transformation thanks to the power of predictive analytics. The effective application of analytics has changed the way teams scout potential draft picks and free agents, analyze the performance of current pla ...

The hospitality industry needs to take advantage of predictive analytics to succeed.

Catch them if you can: The...

The hospitality industry as a whole has never been more competitive nor seen faster transactions. Those trends are strongly tied to the use of digital and mobile tools, as guests constantly seek out the best deals – sometimes during their trip – and the right mix of amenities. Online bookings account for a ...

Doctors must do their part to prevent overdose.

Data analytics helps fight opioid overdose

The abuse of opioids is a serious problem in the U.S. The Centers for Disease Control and Prevention found there were 28,000 deaths due to opioid overdose in 2014. This is the highest number since the organization began recording the data. Add this figure to the millions of Americans who use opioids for reasons beyon ...

The Air Force uses artificial intelligence to anticipate battle scenarios.

Surviving the business battlefield with artificial...

To succeed in any industry, businesses have to be competitive. Products have to be more appealing, customer service must be effective and leaders need to jump on trends faster than other organizations in their field. Making split-second decisions is essential to staying one step ahead of competitors. To do this, manage ...

Recognizing social media influencers is beneficial to modern marketing.

Finding social media influencers with predictive...

One bad Yelp review can severely damage a brand’s online presence. The good news is a positive review might also go viral and cause numerous individuals to jump on the band wagon. This is what happened when a young student praised a local pizza company for its excellent service and quality products, according to ...

Humors is important to consumer interactions.

Can automated business intelligence recognize humor?

As computers get smarter, the question continues to be what can humans do that machines can’t? This often leads to people listing out qualities that are believed to be uniquely human, like creativity, compassion and humor. While it’s true recent business intelligence systems may not be able to tell jokes, t ...

Predictive analytics help finance offices extract value from company data.

Predictive analytics sharpens the skills of...

The chief financial officer and finance department have a growing responsibility in many organizations, thanks in part to the power of tools like predictive analytics. With the ability to better understand many dimensions of operations through the deep and broad visibility business intelligence software provides, the f ...

Predictive analytics help retailers make many aspects of operation as efficient as possible.

Analytics drives deeper, more effective consumer...

Analytics are no stranger in the retail world. As Randall Howard, a consumer products industry solutions marketing manager for IBM Analytics, pointed out, operational and consumer data have long been major factors in the way retailers plan purchasing, stocking, promotions, customer engagement and many other important ...

Predictive analytics for healthcare help providers reduce admission rates, among many other benefits.

Improving readmission outcomes with predictive analytics

The healthcare field has a wealth of patient data available to it, information that can be harnessed to gain deeper insights into conditions and behaviors and lead to better outcomes for patients. Of course, the effective management of so many dimensions of patient and operational data can be difficult. Trying to anal ...

Manufacturers can use big data to support a number of improvement initiatives.

Big data helps manufacturers gain insight,...

Big data is no longer a new concept in most industries, manufacturing included. Businesses as a whole in this sector recognize the value of a data warehouse solution – even though some organizations don't presently have such systems in place – that helps the company better analyze current performance a ...

There are various methods to combat churn.

Avoiding churn with customer analytics

One of the most important aspects of working in any business is keeping strong relationships with customers. Many companies have some level of churn that occurs at any given time. There's no way to completely eliminate turnover, but it's in an enterprise's best interest to at least minimize it. By having s ...

Inventory data can help small businesses predict demand.

Small facilities have plenty of data...

There are many reasons companies drag their heels on predictive analytics, but most are due to false assumptions. VentureBeat listed the common excuses, which include technology shortages, reliance on data silos and unspecified goals for the practice. One of the most prevalent reasons for hesitancy is a lack of c ...

Connected ear tags help farmers monitor the health of cows.

Digital farming shows the flexibility of...

There's nowhere left for data to hide in the modern business environment. Mobile devices mean employees can collect information in inventory warehouses, productions plants and distribution routes. Manufactures can source their supplies from anywhere – even the middle of a field. Harvesting data There is ...

Software is now a common surgery tool.

Hospitals avoid dangerous mistakes through predictive...

The costs of mistakes in the healthcare industry can be devastating. Unfortunately, however, they are not uncommon. The Journal of the American Medical Association found U.S. hospitals waste about $128 billion due to failure to provide care and $192 billion in overtreatment every year, according to FierceHealthcare. Th ...

Intelligent manufacturing machines can report their own progress.

IoT in manufacturing requires proper analysis

Manufacturing has overcome a variety of obstacles in recent years. A global market creates plenty of competition, and many brands have just begun to get back on track after the 2008 recession. As businesses look for leaner production processes, they turn to technology for the information necessary to ensure proper ret ...

Predictive analytics can help baseball franchises build teams.

Everything is data: Predictive analytics is...

Predictive analytics has been a business practice for decades, but it took a Brad Pitt movie to bring it to the attention of many individuals and organizations. The film and book "Moneyball"  detailed how a Major League Baseball team turned players into statistics when selecting lineups, according ...

Data allows companies to design products based on consumer information.

As manufacturers move to ecommerce they...

Way back in the day, an individual would make a product and then sell it themselves. As industry flourished, the supply chain segmented, and retailers assumed the responsibility of passing on goods to consumers. It seems what's old is a new again, as modern communication channels allow manufacturers to sell their ...

Predictive analytics helps automated communication tools talk to guests.

Robots at the front desk: What’s...

When people are on vacation, they want the best care for their money. This usually means personalized service as opposed to automated routines, but as predictive analytics gets better and more practical, automation can deliver the same personalization as talking with a human being. This is why Hilton is able to u ...

Data can help you find the right candidate.

Using data to predict and encourage...

What makes employees happy? This is a question many businesses try to answer if they wish to benefit from worker retention. Demand Media said holding onto existing employees allows for organizations to invest in employees, save money on training and build a relationship with talented individuals. The ability to monito ...

Data analytics can create warning signs to share information during emergencies.

Preparing for Medical Emergencies With Predictive...

It may seem like disaster strikes out of nowhere, but in many instances, there are signs emergencies are about to take place. Hurricanes are usually heralded by atmospheric conditions, financial crisis will stem from irregular market activities, and emergency room visits are prompted by preexisting health concerns and ...

Hotels have to prepare for different seasons by studying internal and external data.

Travel Recession Calls For a Smarter...

A slight downturn in business may present challenges for hotels in the U.S. that can be overcome with new ideas. Hospitality Net shared information from E-forecasting.com's Hotel Industry Leading indicator that predicted a slight recession in the near future. After steady growth between 2009 and 2015, the sec ...

Sometimes the streetlight effect can negatively influence big data analysis.

Overcoming the streetlight effect in big...

Effective analysis often means looking at the big picture. Even in predictive modeling software, there is a need to properly develop a full understanding of all the information a company's datasets entail. In this way, decision-makers can move effectively with evidence backing them. However, even with large amount ...

A recent data release opened up questions on consent and ethics.,A recent data release opened up questions on consent and ethics.

Understanding the Ethical Limits of Using...

The powers of business intelligence software that incorporates big data are great and diverse for most businesses. Many important decisions that used to require some basic level of information and gut instinct can now be informed by data that gives nigh-concrete evidence. However, it's important to consi ...

Retailers with an online presence need to engage customers with every interaction.

Using predictive analytics to enhance your...

Ask any retailer or marketer how to reach consumers today, and he or she will tell you we’re in the age of content. We can point to Google for having a major hand in shifting this climate. The search engine emphasizes providing users and customers with information relevant to their needs, not just employing SEO p ...

Healthcare big data bottlenecks remain prominent.

What are the bottlenecks for big...

As healthcare becomes a growing concern among many Americans, there is a potential to unlock new initiatives that help improve the well-being of many and possibly save lives. Big data has many uses, including identifying health issues as they appear, getting a better understanding of certain conditions and working out ...

Predictive analytics helps stores stock the merchandise customers love.

Success with predictive analytics in retail...

Predictive analytics may initially seem too good to be true. By collecting data on trends and daily business operations, companies can forecast future events by comparing internal information to market activities and plan accordingly. Some organizations may be skeptical about data's ability to see the future. In c ...

Genetics only benefit from big data when there's collaboration.

Big data in genetics is meaningless...

For many people within healthcare and science, big data has the potential of greatly answering some of the most important questions we face daily. From unlocking the secrets of human nature to understanding the trajectory of illness, there's a lot that predictive modeling software and healthcare performance manage ...

Big data benefits from data warehousing databases tailored to its needs.

Understanding data warehousing and its importance

For many businesses, the important question that often comes with understanding big data is "Where are we to put all this information?" It's not exactly a simple task, for there are volumes of material that get recorded each and every day. Moreover, it's not like companies can use most database pract ...

EHRs are key to the development of effective healthcare analytics.

How can predictive analytics do more...

Hospitals, primary care providers and clinics stand to benefit from the existence of a healthcare management system that makes the most of big data provided from electronic health records. While information from wearables gets a lot of press, the formal and organized structure of EHRs will likely be the influenci ...

Data management has a major role in business intelligence.

The necessity of data management in...

Business intelligence is an important element of any company, largely because it can greatly influence decision-making. However, various firms get caught up in the processing portion of implementing custom BI solutions because their sources of data are numerous and extensive in what they offer. With so much infor ...

Predictive analytics could have a great impact when used in e-commerce.

How on-site predictive analytics could improve...

In retail, especially e-commerce, a store's website serves as its storefront. This key access point needs constant care and maintenance. At the same time, even the best preventative measures aren't always going to work out, and a technical snag or item discrepancy causes a customer to stop a pur ...

Predictive analytics can play a role in demand and lead generation.

How can predictive analytics drive business...

Among the areas of business that benefit from predictive analytics, marketing is not often among the most mentioned. This is partly because many marketing departments already embraced the concept to some degree. However, the depth in which ad campaigns, direct promotion and other methods of getting customers into the s ...

Virtual reality can be a new way to visualize data.

What can virtual reality do for...

One of the trickier aspects of big data is presenting a clear picture to all the information a company receives. Visualization is an extremely important method of presenting details that can help create actionable decisions, especially when processed by business intelligence software. However, the visuals often take t ...

Life insurance policies can benefit from predictive modeling.

Life insurance can do more with...

Of the many industries out there that rely heavily on statistics and data, the life insurance business stands out. Given that policies are heavily tied to a person’s mortality, getting a better idea of when he or she is likely to die becomes an important matter to determine as that will ensure the return on inv ...

Manufacturers improve their equipment and supply chains with predictive analytics.

How predictive analytics can help manufacturers

The manufacturing sector constantly looks for ways to improve productivity and maximize efficiency. That includes automation of the production process, digitization of inventory management and techniques to optimize the potential of each laborer. However, such processes aren’t enough to best the competition, so t ...

Geolocation combined with business intelligence can help businesses assess customers better.

How geolocation affects business intelligence

Business intelligence software is an important aspect of many companies’ operations. It can help them get a clear picture on how their supply chain looks, what customers expect of them and their revenue outlook over the next several months. Combined with predictive analytics, it would only make sense that the sof ...

Aquariums and zoos have much to gain from predictive analytics.

Predictive analytics: a friend to all...

When it comes to recreational activities, the guest experience can be paramount over all other aspects of operations. This is especially the case with zoos and aquariums. With the primary audience being families with children, these organizations tend to have a more behaviorally demanding group of customers than a luxu ...

Semantics technology helps make sense of big data.

How semantic technology can help assess...

The average business executive now sees the potential of big data and how it can be useful in operations, accounting and more. However, if he or she were to actually look at the reams of data that a company records on a daily basis, it would not make any sense. As ITProPortal noted, the deluge of information would get ...

Without data cleansing, it's difficult to get insight from raw data.

Data cleansing is the key for...

It goes without saying that big data is now a common feature among many businesses, both big and small. However, its great potential remains rather illusive. The problem lies not with the tools necessarily, but the data itself: There is simply too much of it going around. While that may not se ...

With so much data in play, democratization will help analytics.

Democratization: A new direction in predictive...

Predictive analytics is now a strong force in the business world. Still, there are issues that remain. With so much data going around, it's impossible to have enough data scientists trained to glean factual and actionable information out of the various statistics and raw code coming in. As Forbes noted, there ...

As the IoT makes things connected, big data will evolve.

The Internet of Things: An evolution...

Because of the prominence of big data, there is less proselytizing of the technology as being at the cutting edge. The rise of custom BI solutions made that possible for businesses, as business intelligence benefits greatly from the extensive reams of raw data. Now, many firms seem to replace big data as the key tech ...

Will wearables usher in an era of the Quantified Self?

Is this the year of the...

Predictive analytics has a lot of potential applications for various industries and companies. But what about individuals? What chances do they have to apply this type of analysis to their daily lives? It turns out there are already efforts to bring big data into one's lifestyle. As healthcare becomes more importa ...

Products benefit from customer response, even in predictive analytics.

Customer response is a powerful influence...

There are many metrics that apply in predictive analytics, especially in business. When incorporating platforms like Cognos BI software, it's essential to know what particular measurements a company should look at closely and better forecast. In the case of the consumer and packaged goods sector or any other busin ...

How can you sell financial executives on data analytics?

What can big data do for...

The financial services sector benefits greatly from using data analytics in its business models. The financial reporting systems used by banks and hedge funds help them understand the bigger picture as well as the small details. This technology helps them gain a competitive edge over other companies through a bet ...

Predictive analytics can make the music festival experience safer and more convenient for fans.

Predictive analytics makes for a better...

While many of us might welcome the warmer temperatures the approach of spring and summer bring, not everyone is a fan of some of the events these seasons entail. If you're a live music buff but abhor outdoor music festivals, along with their crowds and long lines for food, water and the bathroom, you' ...

Businesses must embrace predictive analytics for a better marketing approach to millennials.

Demystifying the millennial shopper

As the number of baby boomers retiring climbs, many businesses hope the next largest generation can replace the gap in purchasing power that their parents will inevitably leave behind. This is why everybody from consumer packaged goods companies to retailers continue to scramble to find the best way of tapping the mil ...

Predictive analytics help the trucking industry diagnose the health of their fleets.

Predictive analytics helps trucks, trains and...

Whether you're a businessperson or a consumer, we're all dependent on transportation to get us and the items we sell or pay for, from point A to point B. Even if you ordered same-day or two-day shipping, there isn't an absolutely guarantee that your package will arrive on time. Companies as well as cu ...

Data scientists are getting closer to anticipating what could be the next be thing in retail.

Getting control over your inventory with...

Providing an omnichannel shopping experience to your customers might be convenient for them, but not always for you if you're a retailer. Your patrons aren't always aware of just how much work goes on behind the scenes to create a seamless encounter, from the customers viewing the product online to finally pur ...

Predictive analytics can give media companies better insight into what TV shows work.

Helping movie and TV producers make...

Going to the movies or simply sitting down to watch your favorite TV shows will never be the same. And that could be a good thing for both you and media and entertainment companies. Using big data and predictive modeling tools gives TV and movie studios a much better grasp on what their audiences do and don't  ...

Predictive analytics helps companies deliver better billing options to customers.

Getting the bills paid thanks to...

No one likes paying bills. But it's a necessary evil to keep the lights on. Many major utilities and telecommunications firms already use subscription billing to ease the burden of sending out paper notices. Plus, the pact allows a business to simply deduct the money owed from the client's account each month. ...

Use predictive analytics to better your bracket.

Getting a better bracket thanks to...

How's your bracket doing so far? With March Madness in full swing, there's probably a lot of healthy competition going on in your office betting pool. How can you gain the advantage and get a better bracket? After all, you probably never thought Middle Tennessee would stun favorites like Michigan State. How ca ...

Predictive analytics can bring large restaurants and their patrons closer together.

Predicting your customer’s order with analytics

It's easy for small neighborhood cafes to remember their regular customers and anticipate their orders. After all, small businesses thrive on customer service and knowing their best patrons by name. However, it's not always so simple for midsize or larger retailers, restaurants and other companies to know ever ...

What can big data do for government?

Can big data help with actual...

If there's one thing that governments consistently have in abundance, it's data. In fact, as IBM noted in a white paper, the general problem with governments is they have too much data and no real way to use it. Considering they were among the pioneers of computing and creators of information technol ...

Companies use predictive analytics to determine which transactions could be fraudulent.

PayPal uses Predictive Analytics to Fight...

It's inevitable that some fraudsters will try to use stolen financial data with your website, especially when you happen to be one of the largest online payment processors in the world. PayPal, the Internet payments system, processes transactions 24/7 from all over the globe. In fact, the company reported it ...

How will big data affect climate change?

Big data’s hand in understanding climate...

This week marks the start of the most significant conference on climate change in recent memory. COP21, taking place in Paris, will bring in various world leaders in an attempt to hammer out an agreement on the anthropogenic impact on the environment, especially as it relates to climate. However, the governments ...

Predictive analytics gives retailers a better picture of customer shopping habits.

Trying to predict the customer journey...

Personalizing the shopping experience is increasingly crucial for retailers as they try to strengthen ties with their customers and, hopefully, retain them as lifelong patrons. In fact, many stores wish to gain a better understanding of what they call the "customer journey" – that is, the path the ...

Predictive analytics gives musicians the information they need to locate their fanbase.

Music labels and apps use predictive...

The music industry hopes using predictive modeling software will be a game changer when it comes to anticipating the next big recording artist. As more industries adopt big data and analytic tools to examine patterns in customer buying trends, music labels are turning to SPSS predictive analytics software to get a bet ...

Predictive analytics helps hospitals work better with the resources they have on hand.

Boosting productivity and patient health with...

Not only do patients get the most out of their visits to the hospital, but health care centers also boost productivity and lower their expenses when the facilities put predictive analytic tools to work. Doctors and hospital staff gain better control over operating room schedules, so they can ensure those who need an o ...

Not all unhappy customers voice their complaints. Predictive analytics can stop patron churn by identifying the upset but quiet customers.

Keeping customers happy with predictive analytics

Every business that regularly deals with the public, from restaurants and hotels to retail stores and service providers, might think they can readily spot their unsatisfied customers. Some patrons choose to take their anger out on a manager or staff face to face. Others choose to post bad review on Yelp. Any ...

Predictive analytics helps businesses better engage their staff.

Using predictive analytics for a better...

Human resources professionals have their work cut out for them. This type of job requires a lot of juggling and wearing more than one hat. HR must be both people persons and knowledgeable regarding benefits and new laws that can affect their employees. One of the hardest jobs, though, is the balancing act of keep ...

Predictive analytics help doctors fight viruses spread by mosquitoes such as Zika and West Nile.

Fighting the Zika virus with predictive...

"If only we knew then what we know now" is probably a lament many epidemiologists contemplate when they try to find a way to combat the spread of a serious disease and contain an outbreak. Thankfully, doctors have a wide range of tools and instruments at their disposal to find how an illness spreads, wh ...

Dating websites use predictive analytics to find the best matches for their users.

Love in the time of predictive...

Businesses use predictive modeling software to determine what their customers will want before their patrons even know it. Big data and analytic solutions, though, aren't solely regulated to the marketplace and business world. In fact, online dating websites employ the same kind of predictive modeling tools t ...

Predictive analytics can help determine what movie audiences want.

Making movies with predictive analytics

How do you usually rate a movie you just saw? Do you simply tell your friends and family to catch it or skip it? The odds are you do that but you also give your thumbs up or thumbs down on Netflix, IMDB or a review aggregate websites like Rotten Tomatoes and Metacritic. Not only do we now share our opinions on mo ...

Predictive analytics show retailers how much of each item to order.

Predictive Analytics Helps Retailers Keep up...

The rate at which fashion designers and clothing retailers adopt new styles picks up every year, so much so that it can cause inventory problems for stores. Merely splitting clothing seasons up into Fall and Winter and Spring and Summer is a thing of the past as practices from fast fashion stores such as H&M, Zara ...

Colleges use predictive analytics to assist pupils who could be struggling in class.

Using Predictive Analytics to Guide Students...

Predictive analytics is nothing new to colleges and universities. Over the past few years, educational institutions have used big data and predictive modeling software in their admissions process. Even high school students employ algorithms to find the college that could be the best fit for them, according to U.S ...

Clothing retailers use predictive analytics to better layout their wares.

Predictive analytics make for smarter store...

As a regular, everyday shopper you might not know it, but a lot of work goes into designing and positioning retail displays. The only problem with that, though, is a lot of guesswork goes into formulating displays and their locations. In the past, department stores used trial and error and gut thinking to try and piqu ...

Data analytics offer better perspectives on housing markets.

Envisioning Neighborhoods With Predictive Analytics

Business intelligence software such as predictive modeling tools continue to change the way we do business by crunching numbers and anticipating problems and outcomes. These solutions have already made an impact on the hospitality and health care sectors by helping them gauge the need for services, so they can be ...

Predictive analytics help hospitals better utilize their ORs.

Predictive analytics give hospitals better control...

Not only do strategic predictive planning services give hospitals added control to manage their costs, they also make for a more organized operating room. Data analytics, especially predictive analytics that harnesses the power of big data to come up with likely scenarios, helps health care services operate more effic ...

Predictive and prescriptive analytics can help businesses find growth patterns.

Prescriptive sales analytics can strengthen financial...

One of the more difficult tasks associated with running a business is marketing to the right audience. Having a good grasp on the territories, demographics and financial statements of a given customer is barely enough to muster the promotion necessary for the purchase to happen. Timing and various intangible factors c ...

Chicago's health department used predictive analytics to inspect the city's eateries.

Fighting Foodborne Illness With Predictive Analytics

Restaurants around the world already employ hospitality management system software to help managers gauge demand. In fact, the dining industry can be such a hurly-burly world with openings, turnovers and closings that it needs solutions such as predictive analytics to maintain a grasp in the field. Howe ...

Business insiders stay 2016 is the year predictive analytics goes mainstream.

What Will 2016 Mean for Predictive...

If business intelligence software such as predictive analytics can give the C-suite insights to prepare their companies for the future, what will the rest of 2016 look like for predictive analytics solutions? The answer to that question is continued use and popularity as a greater number of industries adopt SPSS predi ...

Predictive analytic solutions caused a sea change for human resources and many other industries.

Predictive Analytics From Then to Now

Look at your smartphone. The technology we use everyday and take for granted wasn't possible just five or 10 years ago, or if it was, it didn't fit into a slim and sleek case in the palm of your hand. The same holds true for the solutions companies use to conduct business on a daily basis. During the previous ...

Predictive analytics can safeguard companies from threats.

Use Predictive Analytics to Stay on...

Predictive analytic software is not only used by the business world to forecast customer demands. Companies also employ these solutions to assess risk and potential threats. This makes analytics and big data an extra barrier against threats both internal and external. This added form of cybersecurity ensures unau ...

Data scientists have a future in business. But what is it?

What’s the future for a data...

With big data becoming an important part of the business world, there's a lot of potential for people to get involved in the field. As a result, many are considering a career in data science. However, questions remain on whether that will be enough to help companies conquer the massive amounts of data they contend ...

How can businesses know the lift from their marketing?

Lift Analytics: The Key to Predictive...

Any business that performs extensive marketing understands the importance of lift. It's the essential metric of many campaigns, as it determines how many purchases came from the campaign as opposed to standard sales. Performance analysis software can be a great tool in assessing lift, for it helps identify ke ...

What will the IoT do for business financial performance?

How the Internet of Things can...

The bottom line of many businesses has long involved intangible factors that seem outside their understanding. This is usually in part due to the lack of instrumentation that can measure certain aspects of the business. As a result, the ability of financial services and other related industries to have better control ...

Financial performance requires several key metrics.

What metrics matter in financial performance?

Understanding where the bottom line stands remains a keystone of business strategy. With financial performance solutions that use data analytics, it's possible to get a better picture of where a company stands in terms of profitability. However, there are many different measurements that have a hand in determ ...

There are multiple applications for IoT, thanks to analytics.

How does analytics fit into the...

The Internet of Things wouldn't get anywhere without some support from analytics platforms. Whether through the use of predictive modeling software to anticipate key developments in business or IBM's Cognos BI to get a clear picture of the state of operations and its future, the data that machines provide by c ...

Big data will greatly affect millennial buying decisions.

What is big data doing for...

One of the most significant changes in society in the last two decades is the rise of millennials. This generation, often the children of baby boomers, is now representative of a sizable portion of society and a near-majority of the workforce. They will play an unclear but outsized role in the economy in the ...

What can big data glean from history?

What is data analytics doing for...

Wherever there is data, structured or otherwise, there's a good chance that predictive modeling software and analytics can process it. The results vary, but people can learn a lot about certain phenomena, as well as possibly gain an understanding that may be different from what came before. Businesses can use ...

A great data scientist possesses a variety of skills.

What makes a great data scientist?

The business and processes of data analytics require a high level of expertise at the controls. Data scientists are in demand for this reason. However, getting the right person for the job of constructing something meaningful out of the reams of raw information gathered every second by your organization is a litt ...

Data analytics can help improve the quality of work in 3-D printing.

What is Big Data Doing for...

One technology that seems on the verge of a breakthrough is additive manufacturing, also known as 3-D printing. While the technology has been in existence for nearly three decades, its move to the consumer mainstream in recent years is the source of a wellspring of growth in usage and applications. With many metals, p ...

The Internet of Things has great potential, thanks to big data.

How can big data harness the...

Two major advances in technology have the potential to greatly change how everything operates. One is data analytics, where the gathering of raw information can help plan out and predict actions before they happen. The other is the Internet of Things, a powerful system of sensor interaction and machine communicat ...

Some data visualizations work better than others.

Making Data Visualization Work in Analytics

Data analytics is more than just the consumption and processing of raw data. It's explaining a situation or telling a story about why something has or will happen. As a consequence, one of the most important aspects of the process is visualizing the data in a way that makes sense to the stakeholders that will view ...

What do statistics gain from data science?

Data Science Continues to Transform Statistics

If there is one area directly influenced by the rise of data science, it's statistics. The relationship between the two fields is hard to describe, as the former lacks a complete and clear definition while the latter covers a very broad range of topics. At the same time, the two play off one another in unique ...

Aviana Hub represents a new opportunity for analytics users to engage with one another.

Aviana Introduces Aviana Hub for the...

"An investment in knowledge always pays the best interest." – Benjamin Franklin Aviana believes that analytics is more than a field. It's also a large community of people trying to do more with data to make the world work better. That's why we launched Aviana Hub, a community site dedicated t ...

Descriptive analytics can give businesses a definitive idea of their processes.

Are Your Analytics Descriptive?

As businesses implement performance management software and custom BI solutions, the question becomes how to use the analytics they provide. Mere gathering of certain metrics is not enough to make an informed decision, even with the development of big data practices. What matters is what companies make of the data to ...

Predictive analytics is the ultimate goal in information gathering.

The Road From Reactive to Predictive...

Many businesses are now seeing the benefits of integrating business intelligence software into how they operate. However, quite a few don’t take the potential of this system, and more often simply use it to understand events that have already happened. In taking a reactive approach to analytics, companies lose ...

Data analytics is making lead generation more precise.

Data Analytics Can Transform Lead Generation

Despite all the major changes in marketing, one element remains the same: Marketers must gather leads before they can really promote to potential customers. Lead generation is the component that lays the foundation for the marketing funnel prospects go through to become clients. This is especially important in the bu ...

How Big Data Powers Wind Turbines

One of the more exciting fields in the energy sector is wind power. As renewables gain more exposure to the public, wind power carries distinct advantages over solar or hydroelectric, including greater cost-effectiveness and the ability to operate without constant sunlight, greatly increasing potential locations for f ...

How The Oil and Gas Industry...

The petroleum industry is an incredibly lucrative business, with profits exceeding the billions. However, it is also really risky, for companies must undertake an expensive process to explore and identify new fields, then procure and move heavy equipment to sites, including hazardous areas such as the ocean. On top ...

Music Streaming Embraces Big Data

The days of just relying on a record store clerk for new music recommendations are dead and long gone. If you've ever purchased a vinyl record, cassette tape or compact disc, then you've no doubt shopped for tunes inside a brick-and-mortar shop. But parts of the music industry are increasingly using predictive ...

Marketers can influence buying decisions through intent data.

How intent data affects marketing analytics

As we have spoken about in the past, data analytics has a major impact on marketing through the use of automation tools. By automatically inputting data from different vectors, there is a great amount of information to yield from a campaign as it’s happening, which can help marketers make alterations that incre ...

Big data can have a major impact on how banks attract and retain customers.

Banks Can See Growth From Customer...

Financial service businesses are using big data to change the way money is transferred and collected. With more information about the way individuals, companies and even governments spend and invest, banks gain valuable insights about the best practices for managing funds. For business leaders in the financial industr ...

Using Predictive Data in Financial Reports

Understanding the value of a daily financial operating report can make a tremendous difference for a business in terms of efficiency and ability to reach potential customers. Tracking a company’s expenses and revenue every day can give the chief executive and chief financial officers a greater realization of how ...

The Role of Predictive Analytics in...

Talent is one of the primary assets a business possesses at any given time. With a strong workforce that can get results, companies have the means to innovate, compete and thrive over the long term. However, talent acquisition is a tricky process, since until recently, the best way to get new talent was to publicly op ...

Improving brand loyalty through data has advantages for customers and businesses.

Launching a Data-Drive Rewards Programs an...

Customer rewards program provide great value to both businesses and their customers. In exchange for a customer discount, companies gain loyalty. Businesses can gather as much information as possible about their buyers in an attempt to keep those customers coming back for more. Businesses that understand who is ...

Data Changes Health Care Service For...

One industry that truly benefits from advances in data technology is health care. Whether it is research, marketing or treatment, the overall goal remains the same of making patients better and healthier overall. Data analytics, especially in the scope of using electronic medical records, is an important step forward ...

Data can help deliver the potential of marketing automation.

Data Drives Marketing Automation

Marketing automation has addressed many of the issues that marketers encounter over the course of promotional campaigns. Staffers could greatly mitigate the amount of data entry required to input results or to directly reach specific leads, time they can then use to improve a strategy. However, there’s more wor ...

Many modern cars are collecting data and integrating that information to create new insights for drivers.

Integration in the Auto Industry

Auto manufacturers have always used data to influence how cars are built and marketed. However, miles per gallon and quarterly sales figures are no longer the only statistics to review. As the power of analytics has grown, advanced data software provides more information, businesses within the auto industry gain  ...

Training workers on the value of data can lead to great results for a company.

Training Staff to Understand Analytics

A company invested in analytics and improving its performance should also spend resources on employee training in the field. Helping workers understand the value data brings a business and how to use analytics to solve problems makes the company more efficient and ultimately, successful. When more peopl ...

Hotels are looking at predictive analytics so they can avoid having vacant rooms.

Analytics are Changing How Hotels Sell...

In 2013, the occupancy rate for the nearly 5 million hotel rooms across the U.S. was 62.2 percent, according to the American Hotels and Lodging Association. That same year, the average room rate was $110.35, which means the 37.8 percent of vacant rooms cost hotel chains billions of dollars in sales. Hote ...

Having agile data helps a business gather useful data.

The value of data agility

Making the data a company has stored more agile should be a top priority. Businesses of all sorts compile and store data. Studying analytics of this data plays an important role in so many different fields these days, and having a wealth of information is often necessary to be an industry leader. But what good is all ...

Health care companies are using analytics to fight fraud.

Analytics a major part of health...

Fraud is among the most significant and expensive issues the health care system deals with these days. Sullied data, embezzled funds, fake claims, mysterious gaps in accounting – all of these crimes drain the industry of resources that could be better utilized elsewhere. In 2012, th ...

As baby boomers settle in to retirement, analytics show they are still willing to spend money.

Can analytics change how business market...

In the years following World War II, the American population saw a huge spike. Known as the baby boom, the number of Americans jumped from 139.3 million on July 1, 1945 to 152.3 million in 1950 and 180.7 million in 1960, according to the U.S. Census Bureau. “Americans between the age ...