Customer Segmentation - Aviana Global

<img data-del="avatar" alt="Donna Sanchez" data-src='https://avianaglobal.com/wp-content/uploads/2019/06/DonnaSanchez-01-100x100.png' class='avatar pp-user-avatar avatar-90 photo lazyload' height='90' width='90' src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 90px; --smush-placeholder-aspect-ratio: 90/90;" /><noscript><img data-del="avatar" alt="Donna Sanchez" src='https://avianaglobal.com/wp-content/uploads/2019/06/DonnaSanchez-01-100x100.png' class='avatar pp-user-avatar avatar-90 photo' height='90' width='90'/>

Donna Sanchez In Customer Segmentation

Right-sizing Limits

Financial institutions must follow critical guidelines to avoid risk. This may be true, but credit unions and banks may limit their growth potential for businesses or even prevent their members from taking full advantage of their products and services. Discover patterns that would otherwise be…

<img data-del="avatar" alt="Donna Sanchez" data-src='https://avianaglobal.com/wp-content/uploads/2019/06/DonnaSanchez-01-100x100.png' class='avatar pp-user-avatar avatar-90 photo lazyload' height='90' width='90' src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 90px; --smush-placeholder-aspect-ratio: 90/90;" /><noscript><img data-del="avatar" alt="Donna Sanchez" src='https://avianaglobal.com/wp-content/uploads/2019/06/DonnaSanchez-01-100x100.png' class='avatar pp-user-avatar avatar-90 photo' height='90' width='90'/>

Donna Sanchez In Customer Segmentation, Marketing Strategy

Member Churn Prevention

Banks and credit unions are in a constant battle to maintain the loyalty of their members. Member attrition is discovered only after the customer has switched institutions. According to a study, repeat business contributes to over one-third of revenue for more than half of the…

<img data-del="avatar" alt="Donna Sanchez" data-src='https://avianaglobal.com/wp-content/uploads/2019/06/DonnaSanchez-01-100x100.png' class='avatar pp-user-avatar avatar-90 photo lazyload' height='90' width='90' src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 90px; --smush-placeholder-aspect-ratio: 90/90;" /><noscript><img data-del="avatar" alt="Donna Sanchez" src='https://avianaglobal.com/wp-content/uploads/2019/06/DonnaSanchez-01-100x100.png' class='avatar pp-user-avatar avatar-90 photo' height='90' width='90'/>

Donna Sanchez In Customer Segmentation, Marketing Strategy

Member Segmentation for Cross-sell

Segmenting members and understanding their behavior is crucial to increase sales and revenue. Marketing campaigns need to target important member segments which have different behavioral characteristics and needs. Some credit unions and banking companies that neglect targeting important segments may find themselves falling behind their…