Marketing Strategy

Banks and credit unions are in a constant battle to maintain the loyalty of their members. Member attrition is discovered only after the customer has switched institutions. According to a study, repeat business contributes to over one-third of revenue for more than half of the…

Segmenting members and understanding their behavior is crucial to increase sales and revenue. Marketing campaigns need to target important member segments which have different behavioral characteristics and needs. Some credit unions and banking companies that neglect targeting important segments may find themselves falling behind their…